Providing its own website for hotels, integrated into a central website system renewed in 2022.
Online user registration and/or loyalty guest registration (Welcome Back Card): nearly 57,500 online registrations and at the time almost 27.000 card owners and circa 250 new registrations monthly.
Landing page for central online advertisement campaigns
Continuous technical and feature developments for accenthotels.com
RoomSome – a uniquely developed booking engine (fitted to local market needs) is available at accenthotels.com and linked to the hotel’s own website. Achievement: increased ratio of direct hotel bookings due to smooth and precise reservation process and cross selling.
Corporate Module: rates and conditions are available and bookable by using a company contract dedicated code
Promotion Module: more precise tracking and conversion rating of offline marketing activities (like citylight campaign, magazine ads etc.) Gift Card Module: allows to sell fixed and flexible price vouchers, which can be redeemed at any Accent Hotels property. New ongoing developments: creating a tailor-made RoomSome module for city hotels, improvement of statistics feature (room type, average stay, age, package etc.).
Consulting, proposing and supervising of product development based on understanding of market demand in each hotel.
Consulting and supervising of the communication of product profile in each hotel.
Continuous consulting services for hotel marketing managers regarding on-site advertisment and PR activities.
Framework contracts and agreements with the most important media owners; centralised media purchasing.
Conceptual Image Strategy for the entire group.
Centralised marketing activity: branding, online and offline campaigns with flexible implementation of latest technologies in the travel industry.
BTL (Below the line) activities including cross-promotion co-operation with a contionuosly growing network of partner companies in various sectors (automobiles, banks, beverages, etc.).
Maileon: centralised newsletter strategy and automation.
Guest Loyalty Program based on earning points during the entire hotel stay. The hotel spendings are translated by 5% reward rate to points, which can be redeemed at next booking in any Accent Hotel.
At the moment we have 16.000 active card owners.
New developments: corporate Welcome Back Card, extending card acceptance places.
Central Online Distribution supports hotels with pricing, yield management and online advertisement strategy. Its ongoing project is to boost our brand on different booking platforms.
Benefiting from being key account partners of the major OTAs and Meta search portals.
Following, evaluating and implementing the latest trends and tools of revenue and yield management into our systems.
Online distribution and sales trainings and workshops.
HUMAN RESOURCE MANAGEMENT
Centrally supervised implementation of common employment policies and procedures in our hotels.
Ensuring that the current labor regulations are maintained on site.
Full-scale controlling system developed by Accent Hotel Management which enables the management to control every detail and ensure full transparency of operational and accounting procedures for the property owners.
Detailed revenue statistics on daily basis and Profit & Loss statement on monthly basis.
Detailed financial budgeting and continous end-of-year estimation on monthly basis.
Central framework contracts with the largest suppliers. Long term cooperation is established with more than 30 partners in energy, food & beverage, maintenance, housekeeping and office supplies sector.
Bulk purchase discounts and other beneficial conditions (e.c. payment condition).
Supplier contracts are negotiated by experienced hotel and F&B professionals whose expertise and knowledge are fully recognised by our partners.
Full responsibility for the operation of all aspects of hotels – including rooms, F&B, spa etc. We appoint, guide and monitor the management of a property, including strategy, positioning and day to day operational management.
Daily contact with our inhouse team of managers, regular management meetings to review performance.
Each property has a degree of decision making at the hotel level, but head office is clearly involved in all major property decisions.
Continous monitoring of new calls for EU tenders and managing the successful participation in them.
