Management Services

Management Services

We provide wide range of services to improve the performance of our hotels.

 

ACCENTHOTELS.COM & ROOMSOME BOOKING ENGINE

  • Providing its own website for hotels, integrated into a central website system renewed in 2022.
  • Online user registration and/or loyalty guest registration (Welcome Back Card): nearly 57,500 online registrations and at the time almost 27.000 card owners and circa 250 new registrations monthly.
  • Landing page for central online advertisement campaigns
  • Continuous technical and feature developments for accenthotels.com
  • RoomSome – a uniquely developed booking engine (fitted to local market needs) is available at accenthotels.com and linked to the hotel’s own website. Achievement: increased ratio of direct hotel bookings due to smooth and precise reservation process and cross selling.
  • Corporate Module: rates and conditions are available and bookable by using a company contract dedicated code
  • Promotion Module: more precise tracking and conversion rating of offline marketing activities (like citylight campaign, magazine ads etc.) Gift Card Module: allows to sell fixed and flexible price vouchers, which can be redeemed at any Accent Hotels property. New ongoing developments: creating a tailor-made RoomSome module for city hotels, improvement of statistics feature (room type, average stay, age, package etc.).

 

MARKETING & PR

  • Consulting, proposing and supervising of product development based on understanding of market demand in each hotel.
  • Consulting and supervising of the communication of product profile in each hotel.
  • Continuous consulting services for hotel marketing managers regarding on-site advertisment and PR activities.
  • Framework contracts and agreements with the most important media owners; centralised media purchasing.
  • Conceptual Image Strategy for the entire group.
  • Centralised marketing activity: branding, online and offline campaigns with flexible implementation of latest technologies in the travel industry.
  • BTL (Below the line) activities including cross-promotion co-operation with a contionuosly growing network of partner companies in various sectors (automobiles, banks, beverages, etc.).
  • Maileon: centralised newsletter strategy and automation.

 

WELCOME BACK CARD (SINCE 2013)

  • Guest Loyalty Program based on earning points during the entire hotel stay. The hotel spendings are translated by 5% reward rate to points, which can be redeemed at next booking in any Accent Hotel.
  • At the moment we have 16.000 active card owners.
  • New developments: corporate Welcome Back Card, extending card acceptance places.

 

CENTRALISED SALES (MICE, CORPORATE, LEISURE)

  • Widespread knowledge of local Meeting, Incentive, Corporate and Events market.
  • Representing and promoting our hotel products and services at local and international exhibitions (ITB Berlin, WTM London).
  • Strengthen negotiation position at international tour operator and wholesaler contracting.
  • Matrix structured pro-active sales.
  • Utilise cross selling opportunities.
  • Based on partner’s potential evaluation, offering more hotels for RFPs.
  • Centralised framework contracts for corporate employee rate and incentives.

 

ONLINE DISTRIBUTION AND REVENUE MANAGEMENT

  • Central Online Distribution supports hotels with pricing, yield management and online advertisement strategy. Its ongoing project is to boost our brand on different booking platforms.
  • Benefiting from being key account partners of the major OTAs and Meta search portals.
  • Following, evaluating and implementing the latest trends and tools of revenue and yield management into our systems.
  • Online distribution and sales trainings and workshops.

 

HUMAN RESOURCE MANAGEMENT

  • Centrally supervised implementation of common employment policies and procedures in our hotels.
  • Ensuring that the current labor regulations are maintained on site.
  • Regular training programs.
  • Centralised recruiting.
  • Integration trainings.
  • Motivating systems.

 

FINANCIAL ADMINISTRATION AND CONTROLLING

  • Full-scale controlling system developed by Accent Hotel Management which enables the management to control every detail and ensure full transparency of operational and accounting procedures for the property owners.
  • Detailed revenue statistics on daily basis and Profit & Loss statement on monthly basis.
  • Detailed financial budgeting and continous end-of-year estimation on monthly basis.
  • Full scale book-keeping services upon request.

 

CENTRALISED PURCHASING, PROCUREMENT

  • Central framework contracts with the largest suppliers. Long term cooperation is established with more than 30 partners in energy, food & beverage, maintenance, housekeeping and office supplies sector.
  • Bulk purchase discounts and other beneficial conditions (e.c. payment condition).
  • Supplier contracts are negotiated by experienced hotel and F&B professionals whose expertise and knowledge are fully recognised by our partners.

 

FOOD & BEVERAGE

  • Trainings and workshops in order to keep up with trends.
  • Development and investment ideas and planning for kitchen technology.
  • Self-organized conferences and trainings with invited third party professionals.
  • Accent Hotels' chef and f&b competition.
  • Supporting the procurement department in order to continuously improve food purchasing conditions and quality.

 

OPERATIONS MANAGEMENT

  • Full responsibility for the operation of all aspects of hotels – including rooms, F&B, spa etc. We appoint, guide and monitor the management of a property, including strategy, positioning and day to day operational management.
  • Daily contact with our inhouse team of managers, regular management meetings to review performance.
  • Each property has a degree of decision making at the hotel level, but head office is clearly involved in all major property decisions.
  • Continous monitoring of new calls for EU tenders and managing the successful participation in them.

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