We provide wide range of services to improve the performance of our hotels.
- Central booking website for all Accent Hotels.
- Online user registration and/or loyalty guest registration (Welcome Back Card). At that time more than 22 000 online registrations, more than 16 000 card owners and circa 300 new registrations monthly.
- Landing page for central online advertisement campaigns.
- Continous technical and feature developments of accenthotels.com
- RoomZ - uniquely developped booking engine (fitted to local market needs).
- Achievement: increased ratio of direct hotel bookings due to smooth and precise reservation process and cross selling.
- Corporate Module: rates and conditions are available and bookable by using a company contract dedicated code.
- Promotion Module: more precise tracking and conversion rating of offline marketing activities (like citylight campaign, magazine ads etc).
- New ongoing developments: creating tailor-made RoomZ modul for city hotels, improvement of statitistics feature (roomtype, average stay, age, package etc).
- Consulting, proposing and supervising of product development based on understanding of market demand in each hotel.
- Consulting and supervising of the communication of product profile in each hotel.
- Continuous consulting services for hotel marketing managers regarding on-site advertisment and PR activities.
- Framework contracts and agreements with the most important media owners; centralised media purchasing.
- Conceptual Image Strategy for the entire group.
- Centralised marketing activity: branding, online and offline campaigns with flexible implementation of latest technologies in the travel industry.
- BTL (Below the line) activities including cross-promotion co-operation with a contionuosly growing network of partner companies in various sectors (automobiles, banks, beverages, etc.).
- Maileon: centralised newsletter strategy and automation.
- Guest Loyalty Program based on earning points during the entire hotel stay. The hotel spendings are translated by 5% reward rate to points, which can be redeemed at next booking in any Accent Hotel.
- First year’s achievement: 5100 loyalty card applications, including more than 3600 cards with redeemable points.
- New developments: corporate Welcome Back Card, extending card acceptance places.
- Widespread knowledge of local Meeting, Incentive, Corporate and Events market.
- Representing and promoting our hotel products and services at local and international exhibitions (ITB Berlin, WTM London).
- Strengthen negotiation position at international tour operator and wholesaler contracting.
- Matrix structured pro-active sales.
- Utilise cross selling opportunities.
- Based on partner’s potential evaluation, offering more hotels for RFPs.
- Centralised framework contracts for corporate employee rate and incentives.
- Central Online Distribution supports hotels with pricing, yield management and online advertisement strategy. Its ongoing project is to boost our brand on different booking platforms.
- Benefiting from being key account partners of the major OTAs and Meta search portals.
- Following, evaluating and implementing the latest trends and tools of revenue and yield management into our systems.
- Online distribution and sales trainings and workshops.
- Centrally supervised implementation of common employment policies and procedures in our hotels.
- Ensuring that the current labor regulations are maintained on site.
- Regular training programs.
- Centralised recruiting.
- Integration trainings.
- Motivating systems.
- Full-scale controlling system developed by Accent Hotel Management which enables the management to control every detail and ensure full transparency of operational and accounting procedures for the property owners.
- Detailed revenue statistics on daily basis and Profit & Loss statement on monthly basis.
- Detailed financial budgeting and continous end-of-year estimation on monthly basis.
- Full scale book-keeping services upon request.
- Central framework contracts with the largest suppliers. Long term cooperation is established with more than 30 partners in energy, food & beverage, maintenance, housekeeping and office supplies sector.
- Bulk purchase discounts and other beneficial conditions (e.c. payment condition).
- Supplier contracts are negotiated by experienced hotel and F&B professionals whose expertise and knowledge are fully recognised by our partners.
- Trainings and workshops in order to keep up with trends.
- Development and investment ideas and planning for kitchen technology.
- Self-organized conferences and trainings with invited third party professionals.
- Accent Hotels' chef and f&b competition.
- Supporting the procurement department in order to continuously improve food purchasing conditions and quality.
- Full responsibility for the operation of all aspects of hotels – including rooms, F&B, spa etc. We appoint, guide and monitor the management of a property, including strategy, positioning and day to day operational management.
- Daily contact with our inhouse team of managers, regular management meetings to review performance.
- Each property has a degree of decision making at the hotel level, but head office is clearly involved in all major property decisions.
- Continous monitoring of new calls for EU tenders and managing the successful participation in them.
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